5 insane but true ways of Lowering your Web pages Bounce Rate
Bounce rates are a continuing issue for websites and depending on your website can become your arch nemesis.
So how do you effectively combat this over growing problem.
Well here we have 5 fabulous ways that will assist you in battle against lowering your bounce rate:
- Provide Relevant & up to date Content – When copy writing , firstly you need to determine what you are writing about and consider who your target audience is. You need to ensure that if you are talking about purple apples then the article continues to talk about apples and the amazing new purple apple and doesn’t start talking about pineapples. This will build up the relevancy of your article or web page & make it more appealing for visitors wanting to find out more about purple apples.
- Use appropriate Language that is going to reach your Target Audience - If your content talks to your visitors, you will reduce your bounce rate.You need to gain an insight into the right lingo that is going to best reach your target audience. Gaining a better understanding into your target audience and the right terminology will not only assist you copy writing but will ensure that you are getting your message through to your target audience.
- Provide a Clear Navigation & website structure - Every page in your website should have clear & intuitive navigation to guide the user through your website with easy & without confusion. Familiarity is the key. Ensure you are capturing the users interest and appropriately internal linking them to find all of the information they are looking for on the relevant topic
- Provide Plenty of Relevant Content – Be sure to provide enough content to your site visitors. If you have a page about pink elephants, make sure that you are providing information for your visitors on Pink Elephants. So other suggestions include: providing a comparison between competitors, products and services. Review products, competitors or services. Make sure you provide a paragraph (maybe 250 – 500 words) rather than just a sentence or two.
- Update Your Content on a regular basis to provide your visitors with current events, news and information – Revisit the pages content for the pages that are providing the highest bounce rates, especially if these pages are dated to ensure you are providing the latest information on your topic
